Norwegian production company Seefood TV is expanding its international footprint with a new season order for its format Celebrity Task Force in Poland. TTV is set to premiere the fourth season, titled Nasi w mundurach, this fall, featuring the most ambitious variation of the show to date.

The upcoming season will shift its focus to a cultural conversation regarding identity and duty. The production will feature an all-male cast drawn from contrasting lifestyles, bringing together men who identify with traditional masculine roles and those who have embraced modern fatherhood and caregiving roles. The group includes individuals who have volunteered for military training alongside those who have not, creating a mix of perspectives on responsibility and social expectations.

Joanna Sołdra, Channel Director at TTV, stated that this season aims to explore whether traditional male role models still correspond to modern behavior. The concept arrives as questions of service and solidarity have moved into sharper focus in Poland due to the regional geopolitical climate.

Aleksander Herresthal, Head of Creative at Seefood TV, noted that the Polish adaptation takes the format to a new level by blending entertainment with a real cultural dialog. This commission marks the third distinct variation of the format in the Polish market, following previous editions featuring celebrities and couples.

Originally launched in Norway, Celebrity Task Force is currently in its eighth season in its home market and has been produced in five territories.

Meanwhile, Banijay Entertainment announced that Endemol Shine Poland is producing hit dating format, Naked Attraction (Magia Nagości. Polska) for Zoom TV. Returning after a year off-air, the stereotype-breaking show is set to premiere its fifth season later this year.

Originally created for Channel 4 in 2016 by Studio Lambert, part of All3Media, Naked Attraction has become a global phenomenon, with successful adaptations in Czech Republic, Denmark, Finland, Germany, Norway, Spain, Sweden, and Italy. A true “dating in reverse” format, the show strips away first impressions inviting participants to put aside prejudices and opt for naturalness when it comes to finding love. In Poland, the format has already run for four seasons, consistently sparking conversation and encouraging audiences to reflect on body acceptance and perceptions of attraction. The new season will be hosted by Julia Oleś.

Michal Kaszuba, Head of Production at Endemol Shine Poland, said: “Naked Attraction has already built a strong following in Poland, and after a year off-air, we’re proud to bring it back. It’s a show that sparks conversation, challenges perceptions, and we’re confident the bold format will once again resonate strongly with Polish audiences.”

Ben Packwood, SVP Sales for CEE at All3Media International, added: “It is great to see Magia Nagości. Polska returning to Polish screens for a fifth season in 2026. Zoom TV has proven that Naked Attraction has a dedicated local audience and can continue to be a ratings winner, year after year.”

The commission follows the recent success of the format in Czechia and Slovakia on TV Óčko and JOJ Play, respectfully.