Leading independent distributor All3Media International has revealed a local format version of The Traitors has been commissioned for the first time in Bulgaria.

Produced by bTV, this new version is set to premiere this autumn on bTV, Bulgaria’s private national television channel, part of the bTV Media Group.

Set to debut this fall, The Traitors Bulgaria becomes the sixth local version of IDTV’s global format phenomenon to be adapted in Eastern Europe, with Bulgaria joining Romania, Czech Republic, Croatia, Hungary and Ukraine as the region’s latest faithful territory.

Gabriel Andrews, Sales Executive Balkans, Greece, Turkey, CIS commented: “We are very pleased to be partnering with bTV to bring The Traitors to Bulgaria. I have every confidence audiences will find themselves thoroughly addicted when the new series launches in Bulgaria this autumn.”

Ralf Bartoleit, CEO of bTV Media Group, added: “Bringing The Traitors to Bulgarian audiences marks a significant step in our mission to deliver bold, premium entertainment. It’s been fantastic to partner with All3Media International on this globally acclaimed format, which aligns perfectly with bTV’s strategy to innovate and engage viewers with powerful storytelling and high production value. We’re proud to be the home of such a dynamic and gripping show and look forward to introducing it to our viewers this autumn.”

Since its launch in the Netherlands on RTL4 in 2021, the format has proved its international appeal, with over 30 territories commissioning local format versions, in addition to numerous returning seasons and companion shows. Hit international adaptations of the format include the multi- Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK.

Created in the Netherlands by IDTV, an All3Media company, The Traitors (Dutch title: De Verraders) was created and developed by IDTV and POSVIDEO, in cooperation with RTL Creative Unit.