Madd Entertainment has announced sales across CEE, CIS and Africa for its summer lineup. The announcement, made at the NATPE Budapest trade show, highlights the international success of several Turkish dramas, including The Family, Wild Heart, My Wonderful Life, Dirty Laundry, Blooming Lady and Remember.

Speaking about the sales, Salmi Gambarova, CIS & Asia & Africa Senior Sales Manager, said: “It has been a successful season for us in Turkiye. It is rewarding to see our local success translate to international success!”

The Family has been a strong seller in CEE & CIS, with deals already set in Georgia, Kazakhstan, Kosovo, Latvia, Lithuania and Moldova. Wild Heart has been viewed in Hungary, Kazakhstan, Kosovo, North Macedonia and Serbia, as well as Africa. My Wonderful Life has seen sales in Hungary, Macedonia, as well as Africa. Dirty Laundry has made sales in Kazakhstan and Romania.

Blooming Lady will be aired in North Macedonia, Kazakhstan, Romania and Serbia. Remember will soon air in North Macedonia as its first CEE sale. NATPE Budapest has celebrated MADD’s success in CEE as well as in Africa where deals have been announced for My Wonderful Life and Wild Heart.

Alaa Elabasy, Senior Sales Manager for MENA and CEE, stated: “It has been a pleasure to continue our strong relationships with our partners this season and continue to cater to the needs of broadcasters and audiences across the world.”