United Media announced that it has named Ivana Galic Baksa its new marketing and communications director.

For the past six years, she successfully led marketing and communication team of Nova TV Croatia, owned by UM. Before joining Nova TV Group, she managed the marketing communications department at Telecom VIPnet (now A1) for almost four years.

Aleksandra Subotic, CEO of United Media, commented: “United Media has become the leader in the media market in Southeast Europe. We are looking forward to Ivana’s contribution to the improvement of positioning and spreading the visibility of the quality content we produce at the group level.”

Galic Baksa added: “For me, this new position is a great honour and a responsibility. I look forward to working with colleague from across the region, sharing knowledge and good experiences. I believe that through joint efforts and hard work, we will achieve remarkable results in all markets”.