James Gibbons has been appointed to the newly created role of EVP, head of product and business development for Discovery Networks CEEMEA. Before occupying this new post, Gibbons was EVP country manager for emerging business in Turkey, Middle East, Africa and the Mediterranean.

He will report to Kasia Kieli, president and MD, Discovery Networks CEEMEA, and as part of his remit oversee CEEMEA’s central commercial, creative and product development teams.

He has been with Discovery for over 17 years, starting in a programming role in Singapore.